Parastoo Behzadi is a senior jewellery designer known for transforming thoughtful ideas into wearable works of art. Her approach to design is deeply rooted in concept and storytelling. She moves effortlessly between styles, from clean minimalism to bold, expressive forms, always guided by purpose, emotion, and precision.

 

Inspiration Through Observation

 

Parastoo finds inspiration in the world around her. She observes the simplicity of everyday objects, the complexity of abstract patterns, the fluidity of natural movement, and even the quiet influence of silence. Her creative process begins with stories. These are subtle narratives expressed through form, material, and texture.

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Design Philosophy

 

Her philosophy is simple yet deeply meaningful: “Every piece should carry a soul.” To her, jewelry is far more than adornment. It is a small-scale sculpture that holds personal significance, reflects identity, and evokes emotion. Each design is crafted with precision and care, and imagined to endure in both form and memory.